Tony the Tiger is the iconic mascot of Kellogg’s Frosted Flakes that debuted in 1952. The anthropomorphic tiger features a muscular build with his classic red kerchief around his neck, and is a sports enthusiast with his familiar “They’re Gr-r-reat!” catchphrase. 

Name: Kellogg’s Frosted Flakes Tony the Tiger
Line: N/A
Manufacturer: Jada Toys
Released: 2025
Price: $29.99 USD
Scale: 1/12
Accessories: 5 alternate hands, cereal box, cereal bowl, basketball + spinning effect part

I occasionally would have Frosted Flakes as a kid – but definitely too much sugar for me. It would also sometimes be my go-to meal for breakfast when in Japan too. I’ve always liked the Tony Tiger character and wondered if we would ever get a decent Tony tiger figure. For the longest time the Medicom Kubrick Tony tiger was enough – purely because there was really nothing else out there. However, now that Jada Toys is making breakfast cereal mascots, we’ve finally been given potentially the best Tony Tiger we’ll ever likely get.

SCULPTING

The sculpting is terrific! There is no mistaking this for Tony the tiger, Jada Toys have definitely done a great job translating Tonys 2D image into a 3D figure! I don’t think they could have done any better and the proportions are spot on too.

PAINT

Overall, the paint on Tony is excellent. However, his whole body is painted over the plastic. Not something I am a fan of. Mainly because it can chip or flake and look bad, especially if you are just moving the joints to pose him. There are also a couple of minor blemishes on my Tony’s face. But other than that, he’s ok.

ARTICULATION

This is another category where Tony shines. He’s got a great amount of articulation and is a joy to pose. You do have to use his tail to balance him though as that’s the easiest way to keep him upright and he can be a little top heavy naturally. But, you shouldn’t have any trouble getting Tony into most of the poses you would want to put him in and him being able to hold those poses well. The cloth kerchief is a really nice touch too!

ACCESSORIES

Tony comes with a decent number of accessories. You get five alternate hands, a cereal box, a cereal bowl and a basketball and spinning effect for the basketball. My main grip is that you don’t get two of the same hands – for example no left and right fists or relaxed hands. That bothers me, but its not necessarily a deal breaker. Everything else he comes with is great! And you can get a good variety of poses with the parts you are given.

POTENTIAL PROBLEMS

I would say the main problem would be that you can scuff the paint when posing Tony, but that’s just the risk you’ll take as the body and head have both been painted. Just be careful when posing him. Also, stiff joints – make sure you heat up anything too tight before trying to move it.

PRICE

I paid 29.99 from Big Bad Toy Store for my Tony, I’m happy with that price, I wouldn’t expect to be able to buy Tony here in Australia, so just source him from wherever you feel comfortable to buy him from, it shouldn’t be too hard to track one down.

OVERALL

This is a great figure! (no pun intended) and the best Tony tiger figure made thus far that hasn’t been a statue. If you are a fan of Tony the tiger, don’t hesitate to pick one up and add him to your collection. He’s definitely one of those random figures that looks great on a shelf with a bunch of other random figures.

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